Getting to Know a Bit More About Us

The idea for Fitrack was born from a common struggle: the heart-stopping moment when a child darts out of sight. Like many parents, our team deeply understood the need for a device that could offer real-time connection and tracking. Traditional phones introduced too much internet, too many strangers, and too much digital chaos. When we couldn't find a device that offered connection without distraction, we decided to build one. We created Fitrack to be the ultimate kids' smartwatch focused purely on safety, not screen time. Now, we empower parents everywhere to effortlessly track their child's location, talk to them anytime, and rest easy, knowing they’re protected in a world that isn't always safe.